Services
Design / Develop / Source / Package
Sector
Lifestyle / Personal Care / Home Goods
Challenge
Provide a harmonic fragrance experience through multiple personal care and home products for the new Oligie brand.
Approach
Four location-inspired parfums were developed and tested with leading global fragrance houses, then incorporated into blends for each product: parfum spray, bar soap, body wash, candles, and passive diffuser. The parfum spray was designed on a novel patented base of fractionated coconut oil, eliminating the allergen and odor of industry-typical alcohol bases. The same parfums were matched in the bar soaps to provide a constant (not competing) fragrance solution to the market. A fragrance free body lotion was also developed. Individual and collective set packaging were developed for each.
The home products were based on a modular Oikosystem(TM) concept, where interchangeable decorative bases held the refillable glass diffuser, as well as the soap and lotion dispensers. The consumable lotion, soap, and diffusing oil products were designed to be provided in multi-use refill packaging with groundbreaking packaging graphics.
Outcome
Each of these products required a deep collaboration between production, sourcing, and packaging. The entire brand was conceived, designed, developed, sourced, and launched within 12 months.
