PREMIER BACKPACK LINE / DELL
In preparation to redesign the Premeir Backpack Line, we did a comprehensive survey of where the Premier Backpack had been, how it integrated with current Dell products, and it’s place in the larger market. The research yielded rich insights into function, sustainability, and aesthetics.
Designed for Sustainability, Tailored for Travel
Careful analysis of fabrics, materials, and construction provided clear opportunities to improve sustainability and surpass Dell’s goal of using 50% recycled content in the construction of their bags.
In-depth journey mapping provided valuable insights into feature prioritization.
Understanding the past allowed us to plot the future.
